ICONIC is the result of a close collaboration between Swedish designers and engineers. It was developed based on consumer insights and their needs.

The brush head of ICONIC oscillates 130 times per second and removes plaque in the most hard to reach areas, resulting in cleaner teeth, healthier gums and a fresher breath. Its silent movement and cool design makes ICONIC a jewel in your bathroom and your teeth's best friend. ICONIC is available in 5 silk metallic colors, all with soft touch grip.

Which one is your favorite?



Functional design

  • Rounded triangular profile gives the best grip, also when hand is wet.
  • Wide base for stable standing so it won’t tip.  
  • Will not roll over if stored laying down 

Less vibrations

  • Internal parts with silicone rubber suspension 
  • Less vibration and noise for smoother brushing!