Dental Care with Iconic



  • The importance of brushing you teeth
  • Plaque and tartar 
  • Use an electric toothbrush!
  • Preventive dental care 
  • Electric toothbrush ICONIC - recommended by Swedish dentists and dental hygienists 
  • How to best use your ICONIC



Regular brushing of your teeth, both morning and night, is the most effective way to prevent tooth decay, inflammation of the gum tissue and bad breath. Bacteria in the mouth can cause both tooth decay and gingivitis. 

Up to 33% of the tooth surfaces are difficult to reach with a manual toothbrush, as the size of the brush head makes it difficult to get a brushing motion in the whole mouth, especially in the inside of the teeth backs and between and behind the inner teeth, with the consequence of a buildup of bacteria and plaque. 




Plaque is a thin and usually pale yellow biofilm coating that builds up on teeth. If not removed, it can cause tooth decay (dental caries) or gingivitis (inflammation of the gum).
The microorganisms that form the biofilm are almost always bacteria (mainly Streptococcus mutans and anaerobic organisms) with varying composition depending on the location in the mouth.  If the biofilm is left for a long time, bacteria will start to produce acid,  which eventually leads to a demineralisation of the adjacent tooth surface. 

The microorganisms present in plaque are all naturally occurring in the oral cavity, and are normally harmless. But unless the teeth are brushed regularly microorganisms in plaque begin to produce acids that corrode tooth surface. 

Saliva is not able to penetrate the plaque is formed and can not neutralize the acid produced by bacteria and caries and gingivitis can thrive. Plaque will start to harden in about 48 hours and after 10 days it is harder to remove , even with a toothbrush. The plaques becomes mineralized and form tartar.

All people are not equally affected by plaque and tartar, as we have individual susceptibility and resistance. However, for most of us, the amount of tartar increases with age, meaning that we must be more cautious with our oral health as we age.



Various studies show that electric toothbrushes are superior to manual toothbrushes, as they are equally efficient in the whole mouth.

An independent study from 2005, conducted by PG Robinson in the United States, confirms that "Electric toothbrushes that work with a rotating/oscillating technology (like ICONIC) removes more plaque and reduces gingivitis more effectively than manual toothbrushes, both in the short and long term. A rotating/oscillating electric toothbrush reduces the risk of dental caries, plaque and gum infection disease by between 7-17% ".

Click here to buy ICONIC Toothbrushes. 



The risk of plaque and tartar buildup increases with age, meaning that we must be more thorough with our oral care as we age. Preventive oral care can reduce many problems with your teeth

Besides your regular visits to the dental hygienist it is recommended that you brush your teeth with an electric toothbrush as they are more efficient at removing plaque, compared to a manual brush. For best efficiency, it is important to replace the brush head on your electric toothbrush every second month, or when the brush fibers are worn or bent. 

Additional flossing and usage of fluoride products further reduces formation of plaques. 


ELECTRIC TOOTHBRUSH ICONIC - recommended by Swedish dentists and dental hygienists

ICONIC is the result of a close collaboration between Swedish designers and product developers. 


When we developed ICONIC we optimized and considered every possible aspect of how best to design an electric toothbrush. The speed, the length of the brush fibers, the size of the brush head and the shape of the handle grip - all to give you the best brushing experience and efficiency. The brush head on ICONIC oscillates 130 times per second, and removes plaque equally good in the whole mouth, even in the most inaccessible places, like the inner surfaces and the rear teeth in the mouth.  This gives cleaner and whiter teeth,  healthier gums and a fresher breath. The unique design and efficient brush mechanism makes ICONIC a jewel in the bathroom and your teeth's best friend. 





ICONIC has been recommended by Swedish dentists and dental hygienists in a study we did.    





  1. Before brushing, apply toothpaste on the brush head and smear it out over your teeth, still leaving ICONIC in the OFF position. This will ensure an equal amount of toothpaste on all teeth and reduces splashes and stains.
  2. Turn on ICONIC and brush systematically, one tooth at a time. Start on the inside, outside and on the chewing side. Do not press too hard and do not scrub as with a regular toothbrush.
  3. Brush your teeth with ICONIC using the timer, 30 seconds in each quadrant.  This will give you a total of 2 minutes brushing time, which is in line with dentist’s recommendations.  Brush your teeth at least 2 times per day, after breakfast and before bedtime.
Note :  Bleeding gums may occur during the first few days of usage. If this continues for more than a week,  you should switch to the soft brush head and apply less pressure on your teeth. If the problem persists, consult your dentist or hygienist for advice. 



Dentists recommend that you change the brush head after approximately 3 months of use, or when the bristles are worn out or bent.

Only use original ICONIC brush heads for replacement.  Click here to buy ICONIC Brush Heads